Professional bloggers and publishers are always looking for ways to generate more engagement from their audiences, and one of the best ways to do that is to encourage people to share their opinions. Urtak helps get your audience talking with its unique polling system, which not only allows you to ask questions but enables your audience to ask them as well.
“Urtak is a question and answer tool that can be embedded on your content,” explains Marc Lizoain, Co-founder and CEO of Urtak, “and it increases engagement and captures much more audience response…It’s a new kind of poll. We call it a collaborative poll. You do a poll to find out what people are thinking, but if you don’t know what they’re thinking already, how can you know what questions to ask them? Urtak lets everyone ask questions, and all the questions are answered ‘yes,’ ‘no’, or ‘don’t care.’ That’s just to keep things really simple, so that we can compare the results of any two questions. In fact, we built an algorithm, and the more you answer ‘don’t care,’ the less that question will get asked, so ‘don’t care’ is like a quality control.”
Next to each question is a pie chart that shows the results of that poll. If you roll over the chart, you can see exact voting percentages as well as the number of people participating. Urtak is a free tool, but the company hopes to generate revenue by allowing high volume professional publishers to insert sponsored questions into the Urtak flow.
While Urtak is built to be capable of standing up to professional use and traffic, it’s simple enough and powerful enough to be used no matter how big your following is. As the content generator, you start the conversation, and with Urtak, your audience has the power to keep it going and take it in new directions.
“You seed Urtak with a few questions,” says Lizoain, “and share those with you audience. The audience can answer them, and if they’re so inspired, and they often are, they can add questions of their own. So a boring and ordinary poll becomes a living, growing conversation.”
More info:
Urtak web site: https://urtak.com/
Urtak blog: http://blog.urtak.com/
Urtak profile on CrunchBase: http://www.crunchbase.com/company/urtak
Urtak profile on Twitter: http://twitter.com/urtak
